Web Trade Forum

Just tell them to make a site, not optimize it, and let it sit. Then when they aren't getting any visitors or revenue, tell them why. Search engine optimization is the most important thing to do when creating a website. Without it, you have nothing useful at your hands.

    Search engines play a dominant role in B2B purchases.
     

    Search engines are used in the early or mid research phase in the buying cycle.
     

    Google is favored over other search engines.
     

    Search engine research takes place at least one to two months before the buying decision.
     

    Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.
     

    Position is a factor, with over 60 percent clicking on the top 3 listings.
     

    Most users decide which listing to click on in seconds upon scanning the page.

With all this qualified traffic originating from search engines, it is more important than ever for B2B marketers, wholesalers, and B2B exchanges to ensure their Web sites are correctly optimized for good positioning in search results. There is also great value in SEO/SEM as a user-friendly marketing tool.